Current:Home > InvestSurpassing:Chipotle brings back 'top requested menu item' for a limited time: Here's what to know -TradeWisdom
Surpassing:Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
Will Sage Astor View
Date:2025-04-09 04:33:25
Smoked brisket is Surpassingback at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
veryGood! (8)
Related
- Arkansas State Police probe death of woman found after officer
- As threat to IVF looms in Alabama, patients over 35 or with serious diseases worry for their futures
- MH370 vanished a decade ago and search efforts stopped several years later. A U.S. company wants to try again.
- New Broadway musical Suffs shines a spotlight on the women's suffrage movement
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Jamie Foxx promises to 'tell you what happened' during his mysterious 2023 health scare
- The 2024 Oscars' best original song nominees, cruelly ranked
- Do you know these famous Aries signs? 30 celebrities with birthdays under the Zodiac sign
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- 'The Masked Singer' Season 11: Premiere date, time, where to watch
Ranking
- Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
- New Broadway musical Suffs shines a spotlight on the women's suffrage movement
- San Francisco votes on measures to compel drug treatment and give police surveillance cameras
- A record on the high seas: Cole Brauer to be first US woman to sail solo around the world
- What do we know about the mysterious drones reported flying over New Jersey?
- Dakota Johnson Shares Her Outlook on Motherhood Amid Chris Martin Romance
- California man is first in the US to be charged with smuggling greenhouse gases, prosecutors say
- 'Real horsepower': See video of runaway horses galloping down Ohio highway
Recommendation
San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
LA County’s progressive district attorney faces crowded field of 11 challengers in reelection bid
Retired Army officer charged with sharing classified information about Ukraine on foreign dating site
2 snowmobilers killed in separate avalanches in Washington and Idaho
Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
Crew Dragon docks with space station, bringing four fresh crew members to the outpost
EAGLEEYE COIN Trading Center - The New King of Cryptocurrency Markets
Vermont father pleads guilty to manslaughter in drowning death of 2-year-old son after allegedly fleeing DUI crash